What is an example of a defender type of company?
In India , when Honda started to its business then already present automobile industry named as BAJAJ ,use the defender strategy to compete with Honda . it faced low globalization pressure and its competitive assets are also not customized but these are standardized . Bajaj had a lot of workshop for the maintenance of its vehicles in whole India while Honda faced this difficulty . mechanics knew very well about the Bajaj products as it is already existed there and they were much familiar with it so bajaj used the defender strategy to compete the Honda in such a way .
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