What is the importance of developing forecast of the business environment?
(a) Determining Opportunities and Threats: The interaction between the business 
 and its environment would identify opportunities for and threats to the business. It 
 helps the business enterprises for meeting the challenges successfully. 
 (b) Giving Direction for Growth: The interaction with the environment leads to opening up new frontiers of growth for the business firms. It enables the business to identify the areas for growth and expansion of their activities. 
 (c) Continuous Learning: Environmental analysis makes the task of managers easier in 
 dealing with business challenges. The managers are motivated to continuously update 
 their knowledge, understanding and skills to meet the predicted changes in realm of 
 business. 
 (d) Image Building: Environmental understanding helps the business organizations in 
 improving their image by showing their sensitivity to the environment within which they are working. For example, in view of the shortage of power, many companies have 
 set up Captive Power Plants (CPP) in their factories to meet their own requirement of power. 
 (e) Meeting Competition: It helps the firms to analysis the competitors' strategies and formulate their own strategies accordingly. 
 (f) Identifying Firm's Strength and Weakness: Business environment helps to identify 
 the individual strengths and weaknesses in view of the technological and global 
 developments.
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